100% PURE is the San Jose-based cosmetics company that built its brand around fruit-pigmented color — extracting pigments from berries, pomegranate, cocoa, and other plant sources instead of using synthetic dyes, FD&C lakes, or petroleum-derived colorants. The result is makeup you can read the ingredient list on: real fruit, real oils, real minerals.
The Fruit Pigmented Healthy Foundation uses real-fruit pigments for buildable light-to-medium coverage with a natural finish that doesn’t read like makeup. Antioxidant-rich berry and vegetable concentrates nourish the skin while providing color — no synthetic dyes, no heavy silicones, no chemical fragrances.
100% PURE (Purity Cosmetics) formulates and fills its products at its San Jose, California facility — a verified cruelty-free, gluten-free, and largely vegan lineup with transparent ingredient sourcing. The brand has operated since 2005 and sells in over 90 countries from its American manufacturing base.
