100% PURE is the San Jose-based cosmetics company that built its brand around fruit-pigmented color — extracting pigments from berries, pomegranate, cocoa, and other plant sources instead of using synthetic dyes, FD&C lakes, or petroleum-derived colorants. The result is makeup you can read the ingredient list on: real fruit, real oils, real minerals.
The Creamy Long Last Eyeliner Pencil is a fruit-pigmented liner that glides on smooth without dragging, sets to a long-wear finish, and doesn’t budge with the oil-and-sweat exposure of a normal day. The creamy application is easy to smudge for a smoky look or layer into a clean line.
100% PURE (Purity Cosmetics) formulates and fills its products at its San Jose, California facility — a verified cruelty-free, gluten-free, and largely vegan lineup with transparent ingredient sourcing. The brand has operated since 2005 and sells in over 90 countries from its American manufacturing base.
