100% PURE is the San Jose-based cosmetics company that built its brand around fruit-pigmented color — extracting pigments from berries, pomegranate, cocoa, and other plant sources instead of using synthetic dyes, FD&C lakes, or petroleum-derived colorants. The result is makeup you can read the ingredient list on: real fruit, real oils, real minerals.
The Zero 20-Free Nail Polish is formulated without 20 of the most-questioned cosmetic ingredients — no formaldehyde, no toluene, no DBP, no parabens, and no animal-derived ingredients. Vegan, cruelty-free, water-permeable, and available in 100% PURE’s signature fruit-pigmented palette.
100% PURE (Purity Cosmetics) formulates and fills its products at its San Jose, California facility — a verified cruelty-free, gluten-free, and largely vegan lineup with transparent ingredient sourcing. The brand has operated since 2005 and sells in over 90 countries from its American manufacturing base.