100% PURE is the San Jose-based cosmetics company that built its brand around fruit-pigmented color — extracting pigments from berries, pomegranate, cocoa, and other plant sources instead of using synthetic dyes, FD&C lakes, or petroleum-derived colorants. The result is makeup you can read the ingredient list on: real fruit, real oils, real minerals.
The Tinted Moisturizer combines fruit-pigmented sheer color with skin-nourishing antioxidants, aloe vera, and peptides — more skincare than makeup, designed for days when you want an even tone without the full-foundation feel. Anti-aging active ingredients make it useful skincare even on the days you don’t wear other makeup.
100% PURE (Purity Cosmetics) formulates and fills its products at its San Jose, California facility — a verified cruelty-free, gluten-free, and largely vegan lineup with transparent ingredient sourcing. The brand has operated since 2005 and sells in over 90 countries from its American manufacturing base.
