100% PURE is the San Jose-based cosmetics company that built its brand around fruit-pigmented color — extracting pigments from berries, pomegranate, cocoa, and other plant sources instead of using synthetic dyes, FD&C lakes, or petroleum-derived colorants. The result is makeup you can read the ingredient list on: real fruit, real oils, real minerals.
The Maracuja Oil Mascara pairs fruit-pigmented color with maracuja (passion fruit) oil that conditions lashes as you wear it. Not a traditional plasticky synthetic mascara — the formula builds volume and length while treating the lash itself to the oil’s vitamin C and fatty acids.
100% PURE (Purity Cosmetics) formulates and fills its products at its San Jose, California facility — a verified cruelty-free, gluten-free, and largely vegan lineup with transparent ingredient sourcing. The brand has operated since 2005 and sells in over 90 countries from its American manufacturing base.
