100% PURE is the San Jose-based cosmetics company that built its brand around fruit-pigmented color — extracting pigments from berries, pomegranate, cocoa, and other plant sources instead of using synthetic dyes, FD&C lakes, or petroleum-derived colorants. The result is makeup you can read the ingredient list on: real fruit, real oils, real minerals.
The Ultra Lengthening Mascara is 100% PURE’s maximum-length formula — black tea and cocoa pigment extend and define lashes, with nourishing oils preventing the brittle-and-cracking problem common in long-wear mascaras. Clean formula you can actually read.
100% PURE (Purity Cosmetics) formulates and fills its products at its San Jose, California facility — a verified cruelty-free, gluten-free, and largely vegan lineup with transparent ingredient sourcing. The brand has operated since 2005 and sells in over 90 countries from its American manufacturing base.
