This is toothpaste from Arm & Hammer. Baking soda is the abrasive here rather than a synthetic one, which is what the brand has been built on since 1846.
It earns its place in daily brushing. Compare it on how long it lasts rather than on what it costs the first time — that is usually where the difference shows up.
Arm & Hammer is a Church & Dwight brand; the company runs US plants at Green River, Wyoming and Old Fort, Ohio for baking soda, and at York, Pennsylvania and Victorville, California for laundry and cat litter.









