Fifth & Skin makes clean cosmetics the way clean skincare companies make serums — plant-based ingredients, organic where possible, no synthetic fragrance, and formulas that treat the skin while they add color. The brand skips parabens, phthalates, synthetic dyes, and the laundry list of ingredients most mass-market makeup leans on.
The Better’n Ur Skin Liquid Foundation is buildable coverage without the cake-face look — a lightweight base with mineral pigments and skincare actives (hyaluronic acid, plant oils) that leaves skin looking like skin, not like makeup. Blends with fingers or a brush and sets to a natural satin finish.
Fifth & Skin is an American clean-beauty brand that formulates and manufactures domestically. Every product is produced in the USA in small batches, and the brand publishes the full ingredient list for every SKU rather than hiding behind vague ‘fragrance’ and ‘flavor’ placeholders.